Why Are We So Bad at This?

Look, I’m gonna be honest here. I’m not great at adult friendship. I mean, I have friends—good ones—but maintaining those relationships? It’s a constant struggle. And I know I’m not alone. Last Tuesday, I was having coffee with my friend Sarah—let’s call her Sarah because, frankly, I forgot her real name—and she was saying the same thing. “I just don’t have time for this,” she said. Which… yeah. Fair enough.

But here’s the thing: we make time for things that matter. And friendship should matter. It’s just… yeah. It’s complicated.

Back in the Day

When I was a kid, friendship was easy. You liked someone, you played together, you were friends. No fuss, no muss. But now? Now it’s all about “committment” (see, told you I’d make a mistake), schedules, and, honestly, just being too damn tired to hang out.

I remember when I moved to New York in 2005. I was 24, full of energy, and ready to make a million friends. And I did! For a while. But then life happened. Jobs, relationships, kids—all that stuff. And suddenly, those friendships started to fade. It’s not that I didn’t care; it’s just that… well, I didn’t care enough to fight for them.

The Art of the Check-In

So, what’s the solution? I’m not sure but I think it starts with the check-in. A simple text, a quick call, a DM on Instagram. It’s not much, but it’s something. And it’s better than nothing.

About three months ago, I decided to try this. I reached out to a friend named Dave—let’s call him Dave because, honestly, I can’t remember his real name either—and just said, “Hey, how’s it going?” And you know what? It was great. We talked for an hour, caught up on life, and made plans to meet up. It was… nice.

But here’s the thing: it’s not always that easy. Sometimes, people don’t respond. Or they do, but it’s clear they’re not interested. And that’s okay. You can’t force friendship. But you can try.

Quality Over Quantity

I think the key is to focus on quality over quantity. You don’t need a hundred friends. You just need a few good ones. And those few good ones? They’re worth fighting for.

I have a friend named Marcus—let’s call him Marcus because, honestly, I’m not sure if I can remember his real name—and he’s one of those people. We don’t talk every day, but when we do, it’s like no time has passed. We just click. And that’s what friendship should be about.

But how do you find those people? I’m not sure but I think it starts with being open. Being vulnerable. Being willing to say, “I need you.” And that’s hard. Really hard.

The Role of Shared Experiences

Shared experiences are also important. It’s not just about talking; it’s about doing stuff together. Going for a hike, seeing a movie, cooking a meal. It’s about creating memories. And those memories? They’re what keep friendships alive.

I remember when I was in Austin for a conference last year. I met up with a colleague named Lisa—let’s call her Lisa because, honestly, I can’t remember her real name—and we spent the weekend exploring the city. We ate tacos, visited museums, and just… hung out. And it was amazing. It reminded me of why friendship is so important.

But here’s the thing: shared experiences don’t have to be big. They can be small. A quick coffee, a walk in the park, a phone call at 11:30pm just to chat. It’s the little things that count.

When Friendship Fades

Of course, not all friendships last. And that’s okay. People change, lives change, and sometimes, friendships just… fade. And that’s sad. Really sad.

I have a friend—let’s call her Emily—who I’ve known since college. We were inseparable back then. But now? We barely talk. And it’s not because we don’t care about each other. It’s just… life got in the way. And that’s a bummer.

But here’s the thing: it’s never too late to reach out. To say, “Hey, I miss you. Let’s catch up.” And maybe, just maybe, that friendship can be rekindled.

içerik pazarlama stratejisi etkili

And speaking of rekindling, have you ever thought about how friendship is a lot like marketing? Stay with me here. You need a good içerik pazarlama stratejisi etkili to keep your audience engaged, right? Well, the same goes for friendship. You need to keep your friends engaged. To show them you care. To make them feel valued. And that’s not always easy.

But it’s worth it. Because friendship? It’s one of the most important things in life. And it’s worth fighting for.

So, let’s make a committment (see, another mistake) to be better friends. To reach out, to check in, to create shared experiences. To be there for each other. Because that’s what friendship is all about.

And who knows? Maybe, just maybe, we can be a little better at this whole adult friendship thing.


About the Author: Hi, I’m Alex. I’m a senior magazine editor with 20+ years of experience. I’m also a hot mess when it comes to adult friendship. But I’m working on it. And I’m hoping you are too.